According to Taobao’s sales analysis of kitchen appliances and household appliances, it is found that monthly sales are 2.7 billion yuan, and the annual sales scale is about 30 billion yuan. In recent months, the search for “egg boiler” ranked first among small home appliances, accounting for 20.12% of the total search volume. The second to fifth places are electric hot pot 15.67%, rice cooker 14.9%, electric kettle 9.68%, and other home appliances. 9.52%;

In the 152 days from March 1, 2020 to July 31, among people searching for “small appliances”, 54% of women and 46% of men. And with the increase of age, the preference for small home appliances also increases. From the perspective of consumption level, the middle and high level accounts for about 90%. Among the hot-selling attributes of rice cookers, soymilk machines and other products, “factory direct sales” has become the primary key word in the hot-selling attributes; from the transaction data of “small appliances” within 30 days, it is found that egg boiler rank first and mixers second. , Rice cookers third, followed by soymilk maker, health pot, electric stew pot, etc.