In the traditional sense, small household appliances refer to household appliances other than high-power output. Because they occupy relatively small power resources and the body is relatively small, they are called small household appliances , like egg boiler.  However, the definition of small home appliances by young people is: “the source of small fortune in life.” Compared with the functionality that their parents admire, young people hope that products can bring more surprises to life in addition to meeting basic needs. , Improve the happiness of life.

Changes on the demand side are driving companies to carry out multi-dimensional product innovation. In this process, the small home appliance market also shows new characteristics.

First, the product appearance is more fashionable. For young consumers, beauty is the primary productivity. In order to win the favor of young consumer groups, small home appliance companies have worked hard on product design. For example, countless bloggers planted Amway’s Mofei products. All the designs are full of strong British retro style, combined with bold and fashionable contrast color designs, bringing unique kitchen aesthetics to meet the needs of young people for personalized home life. . There are other small home appliances that have proposed the strategic positioning of “moe home appliances”, adding more cute designs to the appearance and functions of the products, hoping to bring consumers a relaxed, happy, and shareable quality of life.

The second is to break through the limitations of the scene. The picky “back waves” don’t just look at appearance, they want more. For this reason, small household appliances emphasize portability in function, and are no longer limited to homes and kitchens, but are suitable for multiple scenarios. For example, in the office, office workers will use a small health pot to make tea, or use a high-value bento box that can be heated; another example is the portable juice cup that has been popular in recent years, the compact body design and wireless charging, whether it is for business trips, Traveling, or commuting to work, you can take it with you.

The third is the shift from durable goods to fast-moving consumer goods. Traditional small household appliances like rice cookers, microwave ovens and other products are relatively durable goods, with a replacement cycle of more than 5 years, while emerging small household appliances like egg cooker are mostly relatively fast-moving consumer goods, and users will replace them every one or two years after use. Regardless of the design or the manufacturing side, the Internet celebrity small household appliances often do not have too high technical barriers, and they are easy to be imitated. After a product becomes popular, similar products on the market will quickly appear, which also causes companies to accelerate the pace of new ones.

Demand determines the market, and changes on the consumer side have brought about a qualitative change in the small home appliance market. “Faced with the rapidly changing consumer market, companies need to understand consumers better, know what they want, and create demand for them when they don’t know what they want. This is a key point for the continued popularity of small home appliances. “Liu Bo said that in addition to quality and brand output, the most important thing for small home appliances  like egg steamer is the interaction with consumers. Products must be continuously upgraded and iterated in accordance with consumers’ feedback.