In China, for China

Regardless of the opening of the new R&D center or the innovative products exhibited at the Innovation Exhibition, BSH Home Appliances has always adhered to the development concept of “In China, for China”. “In fact, Chinese consumers are becoming the leaders in global home appliance consumption.” Dr. Tang Shanda commented.(TSIDA)

This positioning of Dr. Tang Shanda for Chinese consumers is also reflected in the localized products developed by BSH Home Appliances Greater China. If it is said that the first washer-dryer machine developed by BSH in China was to meet the unique needs of Chinese consumers, the wine, drink and beauty refrigerator exhibited at this innovation exhibition reflects the leading position of Chinese consumers. “This is a 100% product developed by BSH Home Appliances China R&D team.” Dr. Tang Shanda emphasized, “When we showed this product to BSH Home Appliances headquarters in Germany and other colleagues around the world, their first reaction was’WOW’ They feel that such a good and innovative product is worth learning and promoting in the local market. Therefore, I am proud to say that the products we develop in China can also be exported to other markets around the world in the future.” (egg boiler)

In this regard, Schubert also said: “At the level of research and development, although the focus is on’in China, for China’, there are many things that we can share with the German headquarters, and some emerging products such as dishwashers, For clothes dryers, ovens, etc., we will also be supported by the German global R&D system, which also includes design elements, parts and some patented technologies.” (egg boiler)

In addition to research and development, Bossie’s “in China, for China” is also reflected in other levels. “BSH has been developing in China for more than 20 years. I believe that we have been focusing on improving product quality as a key factor for success in China. The second key factor is that while studying consumer needs, we always develop based on their needs. Products. The third key factor is that we have long-term roots in China and have a stable foundation for development in China. For example, our employees have an average working experience of more than 17 years, which reflects our investment in localized talents and employee loyalty And pride.” Schubert said, “In addition, we are also emphasizing fully integrating into the local market needs in China. For example, we are strengthening cooperation with companies that have their own ecosystems such as Alibaba, Tencent, and Baidu to jointly develop To better provide Chinese consumers with a full range of digital solutions. We also realize that we must not only provide Chinese consumers with high-quality home appliances, but also extend our services, such as how to guide consumers to use emerging products, etc. .” (egg boiler)

In addition, at the marketing level, BSH Home Appliances is also actively expanding social media, e-commerce and other platforms to strengthen the integration of online and offline. Offline, Bossie Appliances has adopted a more proactive sales strategy than before. Based on Bossie’s understanding of consumers, it has established a new shopping guide and other systems. Bossie Home Appliances’ measures to strengthen online sales have also achieved certain results. For example, on the Tmall platform, Bossie Home Appliances was the first home appliance company to receive a “small black box” recommendation. (egg boiler)

“In order to better meet the localized and diversified needs of Chinese consumers, we need to strengthen and improve in some aspects, but this is also a development opportunity for us. Our development direction is very clear, and all we need is non-stop. Put it into action.” Dr. Tang Shanda said.(TSIDA)