Large room for growth in the small home appliance market segment

Many people in the industry believe that there is still a lot of room for growth in small kitchen appliances in the future, but it should be noted that not all categories of small kitchen appliances will have good growth potential. According to recent data from Ovi Cloud, Some relatively mature categories of Chinese small household appliances may face a lack of growth, such as some traditional rice cookers, induction cookers, electric kettles and other products. Market segmentation can well alleviate the bottleneck of the growth of some Chinese traditional small home appliances, such as low-sugar rice cookers for people with high blood sugar, electric lunch boxes and egg cookers recommended by office workers, and health pots favored by health-care professionals. The market for small home appliances is becoming more and more subdivided, and the demand for subdivision scenarios such as one-person food, mother and baby, office, dormitory, and low-sugar regimen is increasing. This can give companies more new ideas for product layout and how to innovatively satisfy users The use of pain points, and the development of more segmented products will help companies deal with risks.

After decades of development, the small kitchen appliance industry has become very mature, but innovation is an enduring driving force for the industry. In view of the future trend of small kitchen appliances, the relevant person in charge of Midea believes that “the trend of small kitchen appliances in the future will be concentrated in three In this regard, the first is the trend of intelligentization. With the outbreak of new infrastructure, a wave of smart home appliances has been spawned. Internet brands have entered the small home appliance market. Major brands are also exerting efforts on intelligence. The second is the economy of the aftermath. Later, Generation Z gradually grasped the right to speak of the times, and the consumption power has also risen. China’s home appliance market has also been scoured by the “post-wave economy”, and the market structure has undergone significant changes. The third is the big health ecology, healthy eating in the kitchen, and air. The health ecology is getting more and more attention from users.”

The current small kitchen appliance market is still flooded with products that trade at low prices. From the perspective of long-term development, consumers’ ultimate desire for home appliances is to live a more quality life, and low-price strategies can be used in a short time. Achieve sales growth, but it will reduce the consumer experience. As the small kitchen appliances that consumers can most directly obtain “happiness”, its future should be high-quality and high-tech. Only in this way, small kitchen appliances will There is a wider space.